Like a book cover, a title is supposed to "pop" or pull the reader in. It's supposed to have that wow factor that leaves a lasting impression. A great deal of thought and time goes into deciding on the right title. My marketing director shared that their team receives a binder that is about 3 inches thick, full of info which helps them make their decision. They have to be savvy that titles don't overlap or are too similar so keep a close eye on the marketplace, etc.
Sometimes a writer becomes very attached to a working title and goes along with the change a bit grudgingly (okay, with much weeping and gnashing of teeth). Fortunately, I've really, really liked the titles my publisher came up with for my first two books but was delighted when they used mine for the third and fourth.
These were the working titles for my first books and the actual published titles...
Dogwood Winter...The Frontiersman's Daughter
Red River Daughter...Courting Morrow Little
The Colonel's Lady...The Colonel's Lady
Love's Reckoning, The Ballantyne Legacy, Book 1...Love's Reckoning, The Ballantyne Legacy
If you're a writer I'd love to know the working titles for your books, the published titles, and if you think you'd have or have had a hard time adjusting to a new name for your baby - er, book!
If you're a reader, do you have any book titles that are memorable to you?